The Conservation Fund provides financial support for innovative electricity conservation technologies, practices, research, and programs that will help Ontario reach its long-term energy conservation goals.
WWF's sustainability message moves to the workplace
Alicia Nixon, Accenture Workplace Solutions Environmental Lead
WWF’s Living Planet @ Work program is championing workplace energy conservation for hundreds of companies across Canada
The World Wildlife Fund (WWF) is about ecologically-significant wildlife of all shapes and kinds, including that famous panda bear in its logo. But the WWF mandate is, in fact, much broader and includes supporting environmental conservation both at work and in the wilderness.
About the Project
With support from the Conservation Fund, WWF launched Living Planet @ Work as a two-year pilot in 2009. “Our mission,” says program representative Adrienne Lo, “is to build a future in which people and nature thrive. We’ve found that businesses are very interested in employee engagement related to conservation and sustainability."
The program gives participants free access to an on-line toolkit of programs, webinars, newsletters and events. The pilot helped five participating businesses:
create Energy Conserving Employee Networks (ECENs), in which employees act as ‘corporate cheerleaders’ or ‘Champions’ to drive energy savings
begin to work with the toolkit to build awareness, provide support for ECENs and encourage employee engagement, and
install sub-meters to identify and measure changes in energy use patterns.
WWF’s Living Planet @ Work pilot project provides an opportunity to test a model for engaging Ontarians at work. Not only does it motivate team building amongst colleagues, but the solutions implemented had quantifiable electricity conservation benefits for their employers.
Since the pilot, almost 300 Canadian companies of all sizes have signed up. Adrienne Lo has even loftier goals, however - she would like to see 1,000 companies participate by the end of 2014, with the potential of reaching hundreds of thousands of employees.